Sometimes identifying the location show in old photographs is easier than others, like the giant lettering, “Cornucopia, Wis.” in this photo from around 1942. Such a small detail, but it turns out there is quite a story behind the Hanneman family’s time in this northern Wisconsin area on Lake Superior.
You can’t get much farther north in Wisconsin than Cornucopia, an unincorporated hamlet on Siskwit Bay in Bayfield County. And that was just the point for Carl and Ruby Hanneman, who took my Dad to Bayfield County every summer to escape his crippling hay fever suffered around the family home at Mauston, Wisconsin. In August 1940, Ruby placed a classified ad in the Wisconsin Rapids Daily Tribune seeking a travel companion to share expenses. The older girl in the photo above is unidentified, but she is too young to be an adult’s travel companion.
David Hanneman, unidentified girl, Lavonne Hanneman and Ruby Hanneman.
It appears Ruby took my Dad and his little sister Lavonne to Bayfield County in late summer when pollen counts were especially high in Mauston. Dad’s allergies were so bad, he suffered from nonstop sneezing, runny nose and watery eyes. The hay fever was truly debilitating, so the family went far north until the seasons started changing. The area is popular with summer tourists, so the family had their pick of cottages and cabins in which to take up residence.
They treated the annual trek as a vacation, allowing siblings Donn, David and Lavonne Hanneman to see attractions such as the Apostle Islands National Lakeshore and its world-class array of lighthouses. Other destinations included the beautiful Madeline Island, accessible by car ferry or boat. One of my favorite photos of my Dad shows him digging his toes in the sand on Madeline Island (see below). I guess if you have to suffer through horrendous allergies, you might as well get some vacation out of it!
Carl F. Hanneman has that thrilled schoolboy look on his face in this vintage photograph from about 1925. And why not? It appears he is posing next to his new purchase: a Ford Model T, which came in any color a customer wanted “as long as it’s black.” Although there is no snow on the ground, the Ford is outfitted for inclement weather with a pretty nice canopy.
We don’t have any notes that went with this image, so we will have to surmise some things to gain the proper context. Based on Carl’s apparent age and his natty threads, it would be safe to assume if he indeed purchased this auto, it was after he landed his first post-graduation job at the Whitrock & Wolt pharmacy in Wisconsin Rapids. That event made front-page news in February 1925.
After Carl married his longtime sweetheart, Ruby V. Treutel, in July 1925, a Model T was visible in photos from their honeymoon near Hayward, Wisconsin. That does not appear to be the same automobile as the one pictured above and below. So some mystery remains surrounding Carl’s early vehicular habits. If only we could still ask him about it.
One of the privileges (or burdens) of being the oldest child, is you often are behind the camera and not one of the subjects featured by it. At least that was the case the day this photo was snapped of the Walter Treutel family of Vesper, Wisconsin.
Walter Treutel (1879-1948) leans on his Ford automobile. In front are his children Marvin R. Treutel (1916-2005), Nina H. (Treutel) Wilson (1914-2005), and Elaine M. (Treutel) Clark (1920-2010). The photographer that day was Ruby (Treutel) Hanneman (1904-1977).
The image was likely from 1925. That was a monumental year for the Treutel family. It opened with a tragedy: the death of Walter’s wife, Mary Helen (Ladick) Treutel, who was just 41. Mary died after undergoing surgery at a Marshfield hospital, but a postoperative infection set in, leading to her death. Later that year, Ruby married Carl F. Hanneman (1901-1982) at St. James Catholic Church in Vesper.
The other member of the Treutel family, Gordon Treutel, died of pneumonia in February 1911. He was just shy of 11 months old.
The look on Ruby V. Hanneman’s face in this classic photo says it all. “I have NO idea how to run this rig!” This image was scanned from a Kodachrome slide taken by Ruby’s husband, Carl F. Hanneman. The year is about 1958.
Judging by the other slides in the batch, the Hanneman family was attending a wedding in the Wausau or Wisconsin Rapids areas when this photo was taken.
According to a variety of equipment-collector blogs we sampled, the Oliver 99 diesel tractor was produced from 1955 to 1958. The color slide film really brings out the brilliance of the green paint. Well done, Grandma Ruby! Now get down before you hurt someone.
If you’ve spent much time sifting through collections of vintage photographs, no doubt you’ve seen samples of the hand-crafted art of photo colorization. For many decades, various techniques were used to colorize parts of all of a photographic image. When done well, the process created a rich, high-end look that stands the test of time. It is possible to digitally apply these effects to images today, but there’s something about these old photos that make them heirlooms.
As you will see in the gallery below, samples from our photo archive vary in sophistication. Some look almost like watercolor paintings, others like pastels and some appear to be airbrushed.
Marvin R. Treutel, circa 1938.
Helen E. Northcott
The colors used on this image are brighter than most in our collection.
Skin tones were the focus on this portrait. Pictured are Laura Mulqueen, David C. Hanneman and Joe Hanneman.
Most of this photograph of Charles F.C. Hanneman was hand tinted.
This U.S. Marine Corps portrait of Earl J. Mulqueen Jr. looks like colored pencil.
David D. Hanneman’s Boy Scouts uniform, as well as the surrounding grass, received tinting.
Lynne and Richard Hanneman, children of Wilbert G. and Irma Hanneman.
The roses in this bridal portrait of Ruby V. Hanneman were tinted. This digital restoration punched up the colors from the now-faded original from 1925.
This Hanneman family vacation portrait was somewhat clumsily done, with colors spilling onto skin and other areas. At front and center is David D. Hanneman. In the back are Donn G. Hanneman, Ruby V. Hanneman, Carl F. Hanneman and baby Lavonne M. Hanneman. Photo circa 1940.
When the wooden covered bridge was built over Cedar Creek in 1876, memories of the Civil War were still fresh and the main modes of transportation were horses and oxen pulling buggies or wagons. The clip-clop of hooves and the rolling thunder of wooden wheels have long since faded, but Wisconsin’s last covered bridge still stands proud at age 140.
Located on a scenic route some 20 miles north of Milwaukee, the beautiful span no longer carries vehicle traffic but is still a boon to pedestrian traffic and those armed with cameras. It has served as the backdrop for countless photos over the years. It is such an important landmark to nearby Cedarburg, Covered Bridge Park was built around it and a historic marker from the Wisconsin Historical Society was placed nearby.
Our look at this magnificent bridge goes back to late June 1941. Pictured are Nina (Treutel) Wilson (center) and her daughter, Laurni Lee. Nina is the sister of my grandmother, Ruby V. (Treutel) Hanneman. I believe the photograph was taken by Emma (Treutel) Carlin, who at the time was working at the Washington County Asylum in West Bend. In her scrapbook, Emma kept a July 1941 news clipping on the bridge from The Milwaukee Journal. Across the top of the page, she wrote, “I rode over this bridge June 30, 1941.”
The Milwaukee Journal article bid poetic tribute to the old bridge:
“Grayed with the snows and suns of many years, it might tell a hundred tales to the traveler who would stop and bend a sympathetic ear. …Leaning under the weight of its years, this friendly bridge (it has no name) still creaks and rumbles heartily and bears its passing burdens of farmers and curious visitors as trustily as the day its last dowels and wedges were driven tight.”
At that time, the bridge still carried live traffic, although only vehicles weighing 3 tons or less. It was built with just enough height to accommodate a wagonload of hay. The structure was welcome shelter in summer and winter for horses and drivers alike. The bridge is 12 feet wide and 120 feet long. Its construction has been described as a masterpiece, using lattice trusses with interlaced 3-by-10-inch planks. It is held together with 2 inch hardwood dowels. Its road surface is covered with 3-inch planks. A concrete support was added beneath the midway point in 1927 to help the bridge support motorized vehicles.
Wisconsin once had dozens of covered bridges. The last one to be demolished (in 1935) spanned the Wisconsin River at Boscobel. But the folks of Ozaukee County worked hard to ensure their covered bridge would be maintained for future generations. It was taken out of active service in 1962, as another bridge was built over Cedar Creek to handle vehicle traffic. In May 1965, the state historical marker was installed next to the bridge.
This photo from 1948 or 1949 has a classic sports-pose look to it. The varsity basketball squad from Mauston High School looking eagerly at Coach Bob Erickson, who cradles the ball like it’s made of gold. It’s so much more interesting than the stereotypical team photo with athletes lined up in rows.
My father, David D. Hanneman, was a multi-sport, multi-year letter winner at Mauston High School from 1947-1951. It was very common to have multi-sport athletes at small-town high schools. A core of the young men in this photo played basketball together in grade school before moving on to high school junior varsity and varsity play. These same fellows came together with classmates for Mauston High School reunions for more than 55 years. That’s teamwork!
In the 1950-51 basketball season, Mauston advanced to the sub-regional level of the Wisconsin Interscholastic Athletic Association (WIAA) tournament on March 1 in Tomah. In the first game, Mauston rallied with a 23-point third quarter to defeat Richland Center, 55-53. Tom Rowe led Mauston scorers with 15 points.
In the sub-regional championship game March 2, Mauston ran into a buzzsaw called La Crosse Logan High School. The Bluegold lost big, 72-36. After trailing 8-1 early in the game, Mauston pulled to within five at the end of the firsts period. In the second period, Mauston got as close as three points, 20-17, but then the game got out of hand.
Logan led 29-19 at halftime, according to the game recap in the La Crosse Tribune. At the start of the final quarter, Mauston trailed 50-24. Five Mauston players fouled out of the game. The leading Mauston scorer was Roger Quick with 8 points, while Tom Rowe, Bob Jagoe, Bob Randall and Dave Hanneman each had 5 points. La Crosse Logan made it to the regional tournament finals before losing to Onalaska, 58-56.
One of the best games of that 1950-51 season came on December 19, a 61-42 decision over conference rival Westby. “Big Dave Hanneman had himself a field night for MHS as he hoisted in eight buckets and added four free throws for scoring honors,” read the game recap in The Mauston Star. “Jagoe collected 15 points and Randall had 9 — he scored the first 9 points of the game for MHS.”
Coach Erickson was still fairly new during my Dad’s time at Mauston High School, but he went on to become a legend as a coach and teacher. A 12-time letter winner at Platteville State Teachers College (now UW-Platteville), Erickson was named to the UW-Platteville athletic hall of fame in 1980. He came to Mauston in 1947 after serving in World War II, starting a 13-year tenure at Mauston High School. Erickson coached boxing, basketball, football and baseball. He also served as Mauston’s athletic director. He died in July 2003 at age 82.
For most of his adult life, Carl F. Hanneman said he studied pharmacy at Marquette University in Milwaukee, securing the academic knowledge required to pass the state of Wisconsin pharmacy board exam. Even his obituary in the May 30, 1982 issue of the Wisconsin State Journal stated, “He was a graduate pharmacist of Marquette University.”
Now, more than 90 years after Hanneman’s days of youth in Milwaukee, a question has been raised about where he studied to prepare for his nearly 60-year career as a pharmacist. As The Hanneman Archive was preparing to donate Carl’s student notebooks, study guides and formulary books from his days at Marquette, staff at the university’s archives said they could not find him in an initial search of the graduate database.
The College of Pharmacy at Marquette was disbanded in 1918, as World War I decimated the ranks of students and faculty alike. The plan was to re-establish the pharmacy program after the war, but those plans were never realized and Marquette never again had a pharmacy degree program. So what to make of Carl’s story and his history? We can assume he did not fabricate it, since he was licensed in Wisconsin for 57 years. So, what to do when presented with a mystery? We dug into it.
Some facts in our favorite pharmacist’s story are well-established. Carl Henry Frank Hanneman was born on October 28, 1901 in Grand Rapids, Wood County, Wisconsin (the city’s name was changed to Wisconsin Rapids in 1920). He was the youngest of five children of Charles and Rosine (Osterman) Hanneman. (We related elsewhere on this sitesome of the confusion surrounding his birth when he sought a copy of his original birth certificate in 1946).
His father Charles, whose full name is Carl Frederick Christian Hanneman, emigrated to Wisconsin in November 1882 from county Regenwalde in the Baltic Duchy of Pomerania (now in Poland and Germany). His mother was native to Wood County, Wisconsin. The senior Hanneman toiled at manual labor. He started as a saw mill worker and later became a farm hand for his brother William at the dawn of the 20th century. Charles worked on the 1908 construction of the sewer system in Grand Rapids, earning 17.5 cents per hour. He later worked in a paper mill. Young Carl had a good role model for hard work.
Carl attended public schools, graduating from Lincoln High School in 1921. He was a smart young man, with equal talents at science and art. Shortly after high school, he began work as an apprentice at the well-known Sam Church drug store. A spark was lit. Carl felt a calling. Carl’s apprenticeship at the Church drug store lasted nearly five years. We believe the person who told Carl about Marquette University was Mark C. Whitrock, a 1913 Marquette pharmacy graduate and pharmacist at Sam Church. Nearly 10 years Carl’s senior, Whitrock was also a member of the Wisconsin Rapids city council.
Among Carl’s Marquette papers is a pharmacy course notebook originally belonging to Whitrock. It is from a theoretical pharmacy course taught by Dr. Hugh C. Russell, a physician and professor in Marquette’s College of Pharmacy. Whitrock gave the book to Carl to help him prepare to study for work as a druggist. What to do, since the pharmacy degree program at Marquette was no more? With some help from the Marquette University Archives and Carl’s own writings, we found the answer.
In 1923, Marquette began offering a “short course” in pharmacy under the auspices of the College of Dentistry. The school newspaper, the Marquette Tribune,said the course was “not part of the regular curriculum of the university.” What? The courses in chemistry, organic chemistry, pharmacy, pharmacognosy, toxicology and drug identification were rigorous. They were taught by the aforementioned Dr. Russell and Professor Frederick C. Mayer, both former deans of the Marquette College of Pharmacy. The two-semester program was designed for young men and women with pharmacy experience, in preparation to pass the state exams.
Carl enrolled in the pharmacy short course in the winter of 1924. We know he paid tuition (he referenced in later writings having to save before enrolling at Marquette). He lived in the 700 block of 37th Street in Milwaukee, just west of the Marquette campus. We have a number of photos of his fiancee, Ruby Treutel, visiting him at Solomon Juneau Park in Milwaukee in 1924.
The books Carl left behind contain hundreds of pages of meticulous notes on chemistry, pharmacy and related subjects. Two of the books have Marquette pennant stickers on the front. Carl’s pocket-size copy of the Guide to the Organic Drugs of the United States Pharmacopœia has a Marquette University seal on the cover. His exam book shows he scored an 82 percent on one test in 1924. The test was corrected by someone identified only as “A. Mankowski.” So far, we have not identified that person further.
It seems odd that Marquette would offer such a program but not count it as official curriculum. The university offered certification programs in other subjects. We have no paper certificate or other document showing Carl matriculated from the pharmacy short course, but we will ask Marquette to check its records thoroughly. Otherwise, Carl and many others like him from the 1920s would be Marquette orphans, educated by the university but not claimed as students or course graduates.
Carl traveled to Madison on January 24, 1925 for the state Board of Pharmacy examination. He was one of 105 applicants seeking licensure as either a registered pharmacist or assistant registered pharmacist. Carl was among 76 people who passed the exam that day. On January 30, the Wisconsin State Board of Pharmacy issued him certificate No. 3252 as a registered assistant pharmacist. With his credentials in hand, he returned home to Wisconsin Rapids. Mark Whitrock hired him as a druggist for the brand new Whitrock & Wolt pharmacy on Grand Avenue.
Six months later in nearby Vesper, Carl married his longtime sweetheart, Ruby Viola Treutel. After working at the Whitrock pharmacy much of 1925, Carl and Ruby moved to Janesville. Carl took a druggist job with the McCue & Buss Drug Co. in downtown Janesville. After about six months, Carl and his now-pregnant wife moved to Fond du Lac, where Carl started work for Fred Staeben at the Staeben Drug Co. Just weeks later, they welcomed their first child, Donn Gene Hanneman.
By Christmas 1927, the Hannemans moved back to Wisconsin Rapids. Carl became a druggist for his old employer, Sam Church. He stayed in that job for five years. In March 1933, the family welcomed another son, David Dion. Carl then left the pharmacy world for a sales job with the Consolidated Water Power & Paper Co. That assignment lasted for several years.
Pharmacy was his calling, so Carl looked for a chance to retake his place behind the druggist’s counter. In February 1936, Carl was hired by Dr. J. Samuel Hess Jr. to be an assistant pharmacist at the Mauston Drug Store, which was attached to the Hess Memorial Hospital in Mauston.
We wrote elsewhere on this site of Carl’s heartfelt September 1937 plea for assistance obtaining a full registered pharmacist license. He wrote to Orland S. Loomis, a well-known Mauston attorney and former state senator who was then Wisconsin’s attorney general. Carl regretted not taking the full registered pharmacist exam in 1925. At the time, he was six months short of the five years of apprentice experience required to become a registered pharmacist. Now 12 years later, lacking that higher license, he could not officially manage the Mauston Drug Store because of a quirk in state law regarding small-town pharmacies. The better license would mean better salary, something that became crucial in August 1937 with the birth of the Hannemans’ third child, daughter Lavonne Marie.
We don’t know if Loomis wrote back or helped Carl with his license issues. (Loomis became governor-elect of Wisconsin in 1942, but died before taking office. As a correspondent for the Wisconsin State Journal, Carl photographed Loomis at the Loomis home in Mauston on election eve in November 1942). Carl became a full registered pharmacist on July 12, 1944. He was among nine people issued new licenses that Wednesday in Madison. He was issued certificate No. 5598 by the Wisconsin State Board of Pharmacy. The certificate was signed by Oscar Rennebohm, a well-known Madison pharmacist who later became Wisconsin’s 32nd governor.
So the mystery is solved. Carl Hanneman did enroll in and complete a short course in pharmacy at Marquette University in 1924. It remains to be seen if Marquette will claim him and his many colleagues who studied in the pharmacy short course in the 1920s. His class notes, study guides and other materials from that time will be donated to the Marquette University Archives later this summer.
A sample from one of Carl Hanneman’s pharmacy notebooks.
Carl’s notebooks contained meticulous notes on chemistry and other subjects.
Professor Frederick C. Mayer was one of at least two faculty who taught the pharmacy short course.
Carl earned his registered assistant pharmacist license in January 1925.
Carl F. Hanneman taking his suits to the cleaner at Janesville, Wis., on April 5, 1926. Carl and his wife, Ruby V. Hanneman, were on their way to dinner. Carl was a druggist at McCue & Buss Drug Co. at the time.
Carl F. Hanneman served as an apprentice at the Sam Church drug store (shown at right) in Wisconsin Rapids. He was later hired as an assistant pharmacist after completing his education and working at three other pharmacies.
In 1926 and 1927, Carl F. Hanneman worked for the Staeben Drug Co. in Fond du Lac, Wisconsin.
The Mauston Drug Store, circa 1930. Image courtesy of the Juneau County Historical Society.
I always loved this photo of five young men posing next to a Ford Model T. But the original scan I made of this late 1920s image was covered in little circular stains. I wrote of the efforts to clean the image over at the Treasured Lives blog.
With the photo scrubbed of its imperfections, it can now join the growing online Hanneman photo library. The young man in the center of the photo is my great uncle, Marvin R. Treutel, baby brother of my grandmother, Ruby V. (Treutel) Hanneman. I presume the automobile that serves as the backdrop belonged to Marvin’s father, Walter Treutel. Unfortunately, I don’t have IDs on the other young men.
Marvin Raphael Treutel was born on April 13, 1916 in Vesper, a tiny village in Wood County, Wisconsin. He was the second son of Walter and Mary (Ladick) Treutel. (Baby Gordon Treutel died of pneumonia in February 1911.) Marvin attended Lincoln High School in Wisconsin Rapids, where he played in the band and sang in the boys glee club.
Marv married Mabel Martha Neuenfeldt on July 3, 1937. They are mentioned elsewhere on this site, most especially for the Rochester root beer stand the family ran in Nekoosa between 1947 and 1951. The couple had six children. Marv spent more than 25 years working for Nekoosa Papers Inc. before retiring in 1978. Mabel passed away in January 1995. Marvin died in April 2005.
This photo from 1926 or 1927 has always intrigued me. At first glance, it looks like the man passing before the camera was the famed architect Frank Lloyd Wright. For years, I could not figure out who was in the photo or where it was taken.
One day I opened the digital file in Adobe Photoshop and zoomed in on the details. There, hidden to the left of the man’s suit lapel, was my grandmother, Ruby (Treutel) Hanneman. Now the photo made some sense. No doubt my grandfather, Carl F. Hanneman, was taking a picture of his lovely bride when someone pulled the 1920s equivalent of a photobomb. Wearing a hat and fur coat, Ruby is facing the camera, but looking to her right. The photo intruder’s identity remains a mystery.
I concluded the photo was most likely taken on the streets of Janesville, Wisconsin in 1926. At the time, Carl was a pharmacist for the McCue & Buss Drug Co., 14 S. Main Street, Janesville. Ruby was wearing her Sunday best, so perhaps the couple were going to lunch after Mass. The other possible location for the photo is Fond du Lac, where Carl once worked as a druggist for the Staeben Drug Co.
It seems natural that Carl and Ruby were pioneers of the photobomb (or at least early victims of it). As we wrote on these pages in 2014, they took “selfies” on their honeymoon in July 1925, generations before invention of the iPhone or the selfie stick. “Photobombing” is a somewhat recent term referring to the practice of inserting oneself into a photo scene, usually to play a joke on the photographer.
Carl was an avid photographer. His photo collection includes a number of Janesville street scenes from the mid-1920s (see samples below). Early in his career, he had short stints working in Janesville and Fond du Lac before returning to his hometown, Wisconsin Rapids. In 1936, he moved his young family to Mauston, where the couple spent the rest of their lives. He was a pharmacist for more than 50 years.