‘Rock Hounds’ Wib and Irma Hanneman Ran Wausau Gift Shop

As a boy, I often got to travel with my Dad on his sales routes across Wisconsin to sell veterinary pharmaceuticals and supplies. One of his routes took him to Wausau, so we got to pay a visit to Hanneman’s Rock and Gift Shop, run by my great uncle and aunt, Wilbert G. and Irma Hanneman. Visits to the shop always resulted in getting to pick out something made from the most exquisite polished rocks and colorful crystals.

Over the years, I developed a nice collection of treasures from the rock shop. I came to believe that Uncle Wilbert (nicknamed “Wib”) had made a career out of selling rocks and crystals. Actually, he and Aunt Irma took it up as a post-retirement labor of love after Wib’s long career in banking. They sold gifts from the shop in their home at 130 Ninth Avenue in Wausau in the 1960s and early 1970s, but also attended craft shows and other events to peddle their intricately patterned wares.

Wilbert G. Hanneman uses a diamond saw to cut slabs of Australian imperial red rhodomite.
Wilbert G. Hanneman uses a diamond saw to cut slabs of Australian imperial red rhodonite.

In December 1966, the Wausau Daily Herald-Record ran a photo page featuring the Hannemans and their rock shop. “What looks like an uninteresting rock to the average person may send a rock-hound into a joyous orbit,” read one of the captions. The photo showed Wib using a diamond saw to slice Australian red rhodonite into slabs. Another photo showed polished slabs of Brazilian agate, which were later used to make cuff links, ring settings and other items.

Although Wib and Irma used tumblers to polish many of the smaller rocks, much of the rock polishing was done by hand “to better control the final results,” the newspaper wrote. The craft has its aim to “unmask the beauty in the stones.”

Wausau_Daily_Herald_1966_12

Wilbert G. Hanneman was born May 1, 1899 in Merrill, Wisconsin, the third of five boys born to Charles and Rosina Hanneman. He was the older brother of my grandfather, Carl F. Hanneman. In June 1923, Wib married Irma Pagels and the couple moved to Wausau. Wib had a long career working for the Citizens State Bank and Trust Co., from which he retired in 1964. Wib was a graduate of the School of Banking at the University of Wisconsin-Madison.

Wib overcame a bout of polio that left him with a pronounced limp. Late in life he suffered a heart attack that forced him to give up his beloved cigars. Wib and Irma celebrated their 50th wedding anniversary in 1973. Carl, who was the best man, attended the anniversary doings. The couple had two children, Richard D. Hanneman and Lynn (Hanneman) Swanson Zarnke. Wib died in 1987 and Irma died in 1996.

(This post has been updated with the full newspaper page image)

©2015 The Hanneman Archive

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