Tag Archives: Standard Oil

Location Discovered for Hanneman’s Standard Service Station

Back in 1951, David D. Hanneman owned and managed a Standard Oil service station in his hometown, Mauston, Wisconsin. When I wrote about that back in 2014, a few readers raised questions about where the station was actually located. We finally have the answer — and it’s different than any of the locations suggested earlier.

David D. Hanneman stands outside his Standard Oil station in Mauston in 1951.

Mauston-based author and historian Richard Rossin Jr. says the Standard station was at 241 W. State Street in Mauston, at the corner of West State Street and Beach Street. It is not far from the current Hatch Public Library. The neighborhood along Mauston’s main drive looked a little different back then. To the left (or west) of the station, there are large trees in the 1951 photos. The lot immediately adjacent to the station was later cleared. That site contained an IGA grocery store at one time and is now home to a CarQuest auto parts store.

“As that station was just down the street from my boyhood home, it was a favorite hangout for me when I was young,” Rossin said. “It was Larry’s Mobil in the late 1970s. Jim Bires ran it from 1982 to 1988. Soon after that, it became a laundromat, and still is today. It’s a real treat for me to see such an early view of the place.” Rossin said in 1965, the business was called Slim’s Mobil, which it remained until Larry Dyal took it over in the 1970s.

Rossin estimated the original Standard station was built in the late 1940s. The situate the corner of State and Beach streets earlier housed a small gasoline filling station, according to a May 1926 Sanborn fire insurance map (see below). Sanborn maps from 1894 and 1909 show no structures on the site. The brick rooming house behind the filling station was shown on all three Sanborn maps. That home is still there today.

A 1926  fire map shows a small filling station at the corner of West State and Beach streets.

A quick look at Google Maps shows the former service station building is still there, now called Golden Eagle Laundry. Rossin said the original laundromat owners added onto the service station building, so it’s the same structure as the one shown in the 1951 photos.

This 2016 Google Maps street-view image shows what used to be Hanneman’s Standard station in Mauston. (Screen capture of Google Maps)

The West State Street location meant Dad probably walked to work. The Hanneman homestead at 22 Morris Street was just a few blocks up State and then a turn northeast onto Morris. I distinctly remember the IGA grocery store in the 200 block of West State Street. I recall going there with my Grandpa Carl Hanneman in the early 1970s — probably sent there by Grandma Ruby to grab a loaf of bread or a dozen eggs. Now I know the building next to it was my Dad’s old service station.

The Hanneman house in Mauston, circa 1959. The little brown blur in the lower part of the photo is my parents’ dog, Cookie.

©2019 The Hanneman Archive

1951 Photos Show Hanneman’s Standard Station at Mauston

Before embarking on his long sales career, David D. Hanneman (1933-2007) briefly owned and operated a Standard Oil gasoline station at the corner of Union and State streets in Mauston, Wisconsin. Newly discovered color slides show Hanneman working at the Standard station, most likely in the summer of 1951 after his graduation from Mauston High School.

David D. Hanneman stands outside his Standard Oil station in  Mauston in 1951.
David D. Hanneman poses outside of his Standard Oil station in Mauston in 1951.

The photos show a dapper young attendant (think Clark Kent) posed outside the station, leaning on the soda cooler. Another image shows him cleaning the windshield of a customer’s auto, part of the “full service” treatment that disappeared long ago. The station featured the classic pumps that delivered Red Crown regular and White Crown premium gasoline.

During the 1950s, Standard Oil was the dominant domestic oil company in the United States. Its torch-and-oval logo was instantly recognizable to millions of Americans (even after Standard became Amoco). The Mauston Standard station stood at the busiest intersection in the city. A Kwik Trip station occupies the land today.

Detail shows "Hanneman" on the north side of the Standard Station.
Detail shows “Hanneman” on the north side of the Standard Station.

After owning and managing the station, Hanneman realized the job was not for him. He went on to take classes at La Crosse State (now called University of Wisconsin-La Crosse) and worked as a salesman at Dahl Motors in La Crosse, before his career in pharmaceutical and veterinary medical sales.