1951 Photos Show Hanneman’s Standard Station at Mauston

Before embarking on his long sales career, David D. Hanneman (1933-2007) briefly owned and operated a Standard Oil gasoline station at the corner of Union and State streets in Mauston, Wisconsin. Newly discovered color slides show Hanneman working at the Standard station, most likely in the summer of 1951 after his graduation from Mauston High School.

David D. Hanneman stands outside his Standard Oil station in  Mauston in 1951.
David D. Hanneman poses outside of his Standard Oil station in Mauston in 1951.

The photos show a dapper young attendant (think Clark Kent) posed outside the station, leaning on the soda cooler. Another image shows him cleaning the windshield of a customer’s auto, part of the “full service” treatment that disappeared long ago. The station featured the classic pumps that delivered Red Crown regular and White Crown premium gasoline.

During the 1950s, Standard Oil was the dominant domestic oil company in the United States. Its torch-and-oval logo was instantly recognizable to millions of Americans (even after Standard became Amoco). The Mauston Standard station stood at the busiest intersection in the city. A Kwik Trip station occupies the land today.

Detail shows "Hanneman" on the north side of the Standard Station.
Detail shows “Hanneman” on the north side of the Standard Station.

After owning and managing the station, Hanneman realized the job was not for him. He went on to take classes at La Crosse State (now called University of Wisconsin-La Crosse) and worked as a salesman at Dahl Motors in La Crosse, before his career in pharmaceutical and veterinary medical sales.

 

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