Tag Archives: advertising

Daughters Helped Bring ‘Keep Christ in Christmas’ Message to Television

The Knights of Columbus has long championed the “Keep Christ in Christmas” message to remind the public that the “holiday season” is really about the birth of the Savior. Each year, the more than 14,000 local K of C councils promote the message with car magnets, yard signs, television ads and radio spots.

The Nativity mosaic was used on a billboard along Interstate 94 in 2009.
The Nativity mosaic was used on a billboard along Interstate 94 in 2009.

Back in 2010, I wanted to create a 30-second broadcast commercial with this message, but we had no production budget. I found a beautiful mosaic image from the Knights of Columbus Incarnation Dome at the Basilica of the National Shrine of the Immaculate Conception in Washington, D.C. The year before, I used that image to create a billboard we placed alongside Interstate 94 in Racine County, Wisconsin.

Many Knights of Columbus councils distribute "Keep Christ in Christmas" lawn signs.
Many Knights of Columbus councils distribute “Keep Christ in Christmas” lawn signs.

For the TV spot, we planned to use that still image with a pan-and-zoom “Ken Burns effect,” but I still needed voice talent and music. I looked no further than my then 11-year-old daughter, Ruby. She only needed a couple of takes to nail the script voiceover. My other daughter, Samantha, 14, took to her keyboard and recorded a section of “Greensleeves.” That is the tune used for the hymn What Child Is This? Once I put it all together, we had a very nice broadcast commercial, quite beautiful in its simplicity. The finished spot ran hundreds of times on a wide variety of cable television networks throughout the Archdiocese of Milwaukee. You can watch the video in the player below.