Eye on the Past: Rochester Root Beer

Marvin and Mabel Treutel operated a roadside root beer stand near their home on Wilhorn Road in Nekoosa, Wisconsin. Aside from 5-cent Rochester root beers, they served the “Best Roast Beef BBQ.” Pictured behind the counter in this late-1940s photo are Mabel Treutel (left), niece Lavonne Hanneman (center) and Marvin Treutel (right). Out front are daughters Bonnie Treutel (left), and Patricia Treutel (center, holding dog). The woman at right and the little girl at center are unidentified.

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